Although KTRE maintains its own studios on TV Road (near US 69) in the unincorporated community of Pollok, master control and some internal operations are based at KLTV's facilities.

That same year, Liberty sold its insurance businesses to the Royal Bank of Canada, resulting in the retirement of the "Cosmos Broadcasting" banner.

KLTV re-established an analog signal at reduced power from its former studio and transmitter location in eastern Tyler within 13 hours of the collapse.

A new Harris transmitter—on a tower slightly less than half the height of the one that collapsed—was installed the following day, allowing resumption of full-power broadcasts from the Tyler site, allowing over-the-air viewers to watch ABC's broadcast of Super Bowl XL over its analog signal; the digital signal was restored several days later.

On April 17, 2007, at approximately 6:58 p.m., contest winner Jeff Heimer officially flipped the switch to turn on the new transmitter and tower.

Channel 7 has been the dominant station in the market for most of its history and its newscasts routinely garner several times the number of viewers of its nearest competitor.

In a June 2006 article, the Longview News-Journal reported KLTV continued its dominance in the area with an estimated 70,000 households tuning into its weeknight 10 p.m. broadcast.

The station was nominated in 2008 for eleven Lone Star Emmy Awards including: best morning and evening newscasts, weather, along with several news/sports specials and reporting.

On June 21, 2010, KLTV became the third television station in the Tyler–Longview market to begin broadcasting its local newscasts in high definition.

[7] On July 27, 2021, Gray Television signed K31PR on the air as a full simulcast partner of the main KLTV signal.

Both stations air an identical subchannel line-up, with K31PR's coverage area encompassed entirely by the larger KLTV signal.

On March 14, 2023, digital translator K21PE-D was tested at its upgraded site on the KLTV tower, with a license to cover the new signal filed the following day.

In other parts of the market, such as Lufkin, Nacogdoches and Crockett, KLTV is unavailable over the air, but viewers can receive sister station KTRE.