KLVO broadcasts a New Mexico music and regional Mexican format branded as "Radio Lobo".

[2] In early 1995, after having upgraded to a class C1 with increased power to 100,000 watts, the station became KLVO "Radio Lobo", and aired a Regional Mexican format.

KDLW launched on December 7, 2007, as a newly revived version of former Rhythmic Top 40 sister station KYLZ, "Wild 106".

KYLZ would be the lone rhythmic station for a period of almost two years after KKSS shifted to mainstream top 40 in early 2001, but returned to rhythmic in late 2002, putting the two stations in direct competition once again for the next couple of years until "Wild" ended in February 2005 in favor of a news and talk format.)

The move had been noticeable since its sign-on as "Wild 97.7", in which the station had been playing more Mainstream Top 40 product and in the wake of KAGM's flip to Rhythmic the previous month.

Its broadcast on 97.7 ended on February 17, with a loop of morning personalities Jeff & Jamie telling listeners to tune into 106.7 throughout the entire day.

On September 18, 2017, the KSFE simulcast switched to KARS, which had picked up the format of rival KJFA-FM branded as "La Jefa", adding a second Regional Mexican station to the American General Media cluster.