KMVA and sister station KZON 103.9 FM in Gilbert simulcast an adult contemporary format, covering the Phoenix metropolitan area.
While some listeners lamented the change, Park Lane cited the lack of an AC station in the market for the move.
[7] Marathon Media, a company known for taking rural stations and moving them closer to larger metropolitan areas in order to sell them for a higher amount, purchased KVVA-FM in 2003.
On January 1, 2005, in order to remain in Flagstaff, the "Sunny" format moved to 100.1 FM, which changed its call letters from KLOD to become the new KVNA-FM.
97.5 returned to the airwaves in late August with a format mixing classic and more recently recorded Adult Standards and Swing music.
[8] A goodbye message on the website explained why the owners made the decision to switch formats, citing an inability grow the audience to sustainable levels.
[9] Throughout 2009, the station began adding various Adult Top 40 pop and rock songs, moving more into a Hot AC direction but keeping some of the rhythmic material.
The first three songs on "Hot" were "Raise Your Glass" by P!nk, "September" by Daughtry, and "Viva La Vida" by Coldplay.
On December 27, 2013, Trumper Communications and Riviera Broadcasting Group announced that they would merge their Adult Top 40 outlets into one simulcast, with KMVA and KEXX becoming "Hot 97.5/103.9 Trending Radio."