KOG (AM)

However the station's owner, the Western Radio Electric Company of Los Angeles, California, already had extensive experience making broadcasts intended for the general public under an earlier Experimental license.

[4] By the fall of 1921 the station was at 550 South Flower Street and featured "the latest Victor Records as soon as they are ready for distribution" as provided by Richardson's Music Shop.

[7] On December 9, 1921, a broadcasting station license with the randomly assigned callsign KZC was issued to Western Radio Electric Company, for operation on 360 meters.

[1] Initially the 360 meter wavelength was the only "entertainment" frequency available, so stations within various regions had to development timesharing agreements to assign individual operating slots.

[12] An August 1922 schedule reported that KOG was conducting broadcasts on both the 360-meter "entertainment" wavelength (daily 12:00-12:30 p.m. (except Saturday) and 4:30-5:00 p.m., Thursday from 8:00-9:00 p.m. and Monday and Wednesday 9:00-10:00 p.m.) and on the 485-meter "market and weather" wavelength daily at 12:30-1:00 p.m.[13] A regional schedule adopted November 1, 1922 reduced KOG's broadcasts to just three hours per week, from 5:00-5:30 p.m. Monday through Saturday,[14] and during the third week of December, each of the station's programs consisted of a 15-minute block of Morse code practice followed by 15 minutes of "Evening Herald News Bulletins".