KPIG-FM (107.5 FM, "K-PIG") is a radio station located near the city of Santa Cruz, California, United States.

The station's logo, designed by John F. Johnson, features a sunglasses-wearing pig in farmer's clothing and a cowboy hat, as well as its branding, website and city of license.

KPIG operates a loosely defined progressive full service format encompassing folk, blues, rock, and Americana.

As the station's license city is (appropriately) Freedom, California, it has a freeform presentation, with disc jockeys given authority to choose their own playlists.

"Please Stand By", formerly hosted by Sleepy John Sandidge, features local and world-famous Country, Folk, and Blues acts.

Former morning disc jockey Dallas Dobro is also the regular mainstage Master of Ceremonies at the twice-annual Strawberry Music Festival in Camp Mather, Yosemite, California.

"Wild" Bill Goldsmith, KPIG's former webmaster, and the person who first put its program on the web, founded Radio Paradise, a webcast of "Eclectic Online Rock".

Over KPIG's first 25 years John designed advertising and merchandise including t-shirts, calendars, CD packages and posters which are very popular with the listeners.

Effective December 31, 2007, radio format syndication firm Dial Global offers KPIG's programming to other stations across the United States via satellite distribution.