The Pacific Media Group outlet broadcasts a soft adult contemporary radio format, switching to Christmas music for part of November and December.

[2] Entertainment entrepreneur Edward "Chip" Uehara-Tilton and veteran Hawaii radio personality Jacqueline L. "Skylark" Rossetti created "Kasa Moku Ka Pawa Broadcasting" (KMKP), a Delaware Corporation, with plans for starting an FM station.

KMKP's business plan for a Hawaii oriented live music and roving DJ format prevailed as an FCC Broadcast Station Construction Permit was issued February 8, 1999.

The transmitter and antenna equipment was designed by engineers Clayton Caughill and son Cris, and constructed by JAMPRO and Broadcast Electronics.

[3] Around June 2010, KPOI made a shift in format, adding to the playlist more B-side tracks, 1980s rock, 1990s alternative, complete/uncut songs, and metal.