KMXP (96.9 FM) is a commercial modern adult contemporary radio station in Phoenix, Arizona.
It is owned and operated by iHeartMedia, Inc., with studios on East Van Buren Street near Sky Harbor International Airport.
When 96.9 returned to the air in October 1964, it was KMEO, broadcasting easy listening music and marketed as "Cameo," a moniker it held through several different owners.
But by the 1980s, the easy listening audience was starting to age, while most advertisers seek young to middle-aged clients.
So KMEO began to add more vocals and decrease the instrumentals in an effort to attract a younger audience.
[7] On September 3, 1998, at 3 p.m., after playing "We Will Rock You" and "We Are The Champions" by Queen, KGLQ began stunting with the sound of a ticking clock and messages advising listeners a big change would take place.
[12] The station playlist was altered, with a number of songs that were played before the format change being removed from the playlist, and a number of songs that were previously played on the station (e.g. "SNAP" by Rosa Linn and "Shattered (Turn The Car Around)" by O.A.R.)
The second channel carries iHeartMedia's PRIDE Radio programming for the LGBTQ community featuring a mix of dance and dance-leaning pop music.