KSWO-TV (channel 7) is a television station licensed to Lawton, Oklahoma, United States, serving the western Texoma area as an affiliate of ABC and Telemundo.

Stationery) and G. G. Downing—submitted an application to the Federal Communications Commission (FCC) for a construction permit to build and license to operate a broadcast television station in the Wichita Falls–Lawton market that would transmit on VHF channel 7.

The transmitter was a relatively low-power unit that propagated a signal that reached over a limited 55-mile (89 km) radius spanning to Altus to the west, Wichita Falls to the south, Anadarko to the north, and Ringling to the east.

KSWO disaffiliated from DuMont upon its shut down in 1956, amid various issues that arose from its relations with Paramount Pictures that hamstrung it from expansion; the station became a full-time ABC affiliate on November 10 of that year.

In December 1997, Drewry sold KSWO radio, as well as KRHD (1350 AM, now KFTP) and KRHD-FM (102.3, now KKEN) in Duncan, to Anadarko-based Monroe-Stephens Broadcasting (majority owned by media executive Stanton M. Nelson) for $425,000; the sale of the radio stations allowed the company to focus its business interests around KSWO-TV and its sister television stations in Texas.

[14] On July 1, 2008, Drewry announced its intention to sell its eleven television stations (as well as radio station KTXC in Lamesa, Texas) to Dallas-based London Broadcasting Company—a company founded by Terry E. London, former CEO of Gaylord Entertainment, the previous year to acquire broadcast properties in small- to mid-sized markets within Texas—for $115 million.

[15][16] On July 31, 2009, Drewry entered into a joint sales and shared services agreement with Hoak Media, under which it assumed some operational responsibilities for longtime rival KAUZ-TV.

[19][20][21][22][23][24] Upon the JSA's termination, Raycom entered into a shared services agreement with KAUZ, under which KSWO would handle news production, administrative and production operations and provide equipment and building space for that station; despite this, KAUZ remains based out of Wichita Falls and continues to largely operate independently of channel 7.

Jan Stratton—who also served as the station's news director until July 2006—served as evening anchor continuously for 33 years from 1981 until her retirement in January 2014.

In late May of that year, KSWO broadcast its early morning newscast, Good Morning Texoma, with limited backup electricity; the newscast was conducted virtually in the dark due to electrical outages that had affected the Lawton area after a complex of severe thunderstorms rolled through southern Oklahoma the previous night with areas of damaging straight-line winds.

The only power available to the studio came from a portable generator located in one of the station's live trucks, which also served as a makeshift studio-transmitter link to relay the signal to the transmitter dish at the Grandfield site.

Ironically, Nexstar Broadcasting Group-owned KFDX, which maintains the only other news operation in the Lawton–Wichita Falls market, has shown improvement with its ratings rather than an increase either for KAUZ or KSWO.

For most of the JSA/SSA's existence, KSWO and KAUZ retained fully separate local news programs, due to the stations' distance from one another and their focus on different portions of the Wichita Falls–Lawton market.