The station broadcasts an oldies music format as "105.9 The Beach".
The station is owned by Alpha Media, through licensee Digity 3E License, LLC.
Previously, the station was known as 105.9 The Beach, broadcasting an oldies format.
Then sometime in late 2012, it has jettisoned the oldies playlist for Christmas music.
On January 1, 2013, KTLB launched a classic hits format branded as "Hippie Radio 105.9", and later rebranded as "105.9 The Beach."