It is owned by the Zimmer Radio Group, and broadcasts with an Effective Radiated Power (ERP) of 96 kilowatts.

Its transmitter is located approximately 20 miles (32 km) west of Jefferson City in McGirk.

The station was issued a construction permit on April 29, 1969, and became fully licensed as KJFF on December 1, 1969.

On October 28, 1981 under new ownership of Brill Media, it changed its call sign to KTXY and became an adult contemporary format.

[2] In 1982, it would switch the format to Top 40/CHR as "Music 107", marking it one of two dominant CHR stations in the mid-Missouri area at the period, with the other being KCMQ.