In a 2006 column, a writer for the San Jose Mercury News noted that he could only listen to a broadcast of a Stanley Cup playoff game on KUFX since his cable company did not carry OLN (later Versus, now NBC Sports Network), which had exclusive television rights to the game.

[citation needed] The morning show was hosted by Greg Kihn, a musician who had a few Top 40 hit songs in the 1980s, until September 14, 2012.

These limits were imposed when Clear Channel was officially taken private by Bain Capital and Thomas H. Lee Partners on July 30, 2008.

On January 11, 2011, Entercom Communications agreed to purchase KUFX, and on January 18, Entercom announced an agreement for the call sign and intellectual property of the company's KDFC-FM in San Francisco and their classical music programming (but not the frequency) to be acquired by the University of Southern California's Classical Public Radio Network.

To comply with FCC ownership limits, it was announced that KUFX, along with sister stations KBLX and KOIT, CBS-owned KMVQ, and a cluster in Sacramento, would be divested.

[6] On August 3, 2018, Bonneville announced that it would acquire all of the divested Entercom stations it had been operating for $141 million;[7][8] the sale was completed on September 21, 2018.

On May 10, 2024 KUFX-HD2 changed their format from rock to bilingual soft adult contemporary, branded as "Bay Area Magic".