KUOA airs a Regional Mexican format and is owned by Jesus Gabriel Hernandez, through licensee Maxx Media Radio, LLC.
The station moved to AM 1290 with the implementation in 1941 of the North American Regional Broadcasting Agreement (NARBA).
[5] It was run as a Christian radio station, carrying religious programs and Southern Gospel music.
[5] In 2005, the university sold the AM radio station to longtime Northwest Arkansas broadcaster Dewey Johnson.
On December 13, 2012, KUOA split from its simulcast with sports-formatted KAKS 99.5 FM and changed to a talk radio format, branded as "AM 1290 The Mouth".
KUOA began airing its programming on FM translator K249EV 97.7 MHz, licensed to Johnson, Arkansas.