KURV (710 kHz) is a commercial AM radio station licensed to Edinburg, Texas, United States, and serving the Rio Grande Valley.

It broadcasts a news-talk format and is owned by Grupo Multimedios, through licensee Leading Media Group Corp.[2] The studios and offices are on North Jackson Road in McAllen.

Weekends feature shows on money, health, religion, travel, technology, hunting, fishing and the outdoors.

[6] Few people owned FM radios in that era and management eventually turned in the license and took KURV-FM dark.

[8] MBM Texas Valley LLC later acquired KURV, co-owned with KBUC Raymondville and KESO South Padre Island.