KVLU (91.3 FM), is a public radio station and NPR affiliate broadcasting throughout southeast Texas.

Launched in 1974, the station operates independently and features a diverse 24/7 schedule of programs including NPR news morning, midday and afternoon as well as locally produced music programs, local features and radio documentaries, etc.

Additional news and talk programs include Texas Standard, produced in the studios of KUT in Austin, Think, produced in the studios of KERA in Dallas, Wait, Wait, Don't Tell Me, Travel with Rick Steves and many more.

[2] As a part of the southeast Texas community, KVLU serves as a resource for information connecting listeners with local events, organizations and services.

As part of the university's College of Fine Arts and Communication and the Lamar University Media Alliance, KVLU serves as a real world laboratory, providing training in audio broadcasting and radio production for students interested in pursuing careers in communication.