The mast is located 3 miles (4.8 km) west of Blanchard, North Dakota, halfway between Fargo and Grand Forks.

The tower was built by Hamilton Erection Company of York, South Carolina, and Kline Iron and Steel, and required thirty days to complete, at a cost of approximately $500,000[2] (roughly $4.98 million today[3]).

[4] Owned by Gray Media of Atlanta, Georgia, the tower broadcasts at 350 kW on channel 36 for television station KVLY-TV (channel 11 PSIP, an NBC/CBS affiliate) which is based in Fargo, North Dakota.

[5] The top is reachable by a two-person service elevator (built by Park Manufacturing of Charlotte, North Carolina) or ladder.

Some time after its completion, the Federal Communications Commission (FCC) and Federal Aviation Administration (FAA) imposed a policy that states, "Although there is no absolute height limit for antenna towers, both agencies have established a rebuttable presumption against structures over 2,000 feet above ground level."