The station is owned by Bobby Caldwell's East Arkansas Broadcasters, through licensee EAB of Morrilton, LLC.

KVOM translates on K255DN (FM 98.9), presenting a format of oldies rock and roll, R&B and pop, along with news, weather, local sports and St. Louis Cardinals baseball.

A friend, the late Russ Horne (who had a radio station in Russellville), suggested that Willis enter the broadcasting business also.

KVOM was a daytime station operating from sunrise to sunset on the clear channel frequency of 800 kHzwith 250 watts power.

Mr. Willis' family also worked at KVOM at various times during the years; his wife, Ella Mae, joined the staff in 1956 as secretary and bookkeeper.

The principals had other broadcasting interests around Arkansas - including River Valley Radio Group, LLC, formed when they acquired three Russellville/Dardanelle stations, KWKK-FM, KCJC-FM and KCAB-AM.

They put those together with an FM license in Atkins, Arkansas, and successfully obtained the construction permit from the FCC in April 1998.