The station featured a format consisting of a variety of music and was owned by Yellow Dog Radio.

On July 1, 2006 KWRP switched to a modern rock/adult alternative and Americana hybrid music format not typical of other radio stations branding as "Indie 101.5".

The playlist was extensive consisting of a larger music library than most other modern rock and adult album alternative radio stations.

This station was operated by Broadcast Partners LLC under a "Time Brokerage Agreement" or "LMA" with Yellow Dog Radio.

KWRP was sold to Hutton Broadcasting and changed to KVSF-FM in late June 2007 KVSF shifted to the "Project 101.5" branding on July 1, 2007.