KVVL (97.1 FM) is a radio station in Maryville, Missouri, which airs a classic rock format.
[5] The station began broadcasting in September 1972, holding the call sign KNIM-FM, simulcast the programming of AM 1580 KNIM.
[1][2] On August 4, 2010, its call sign was changed to KVVL reflecting its branding as the Ville.
[3] On December 31, 2021, Regional Media acquired the station and its sister station KNIM from Nodaway Broadcasting which had been owned by Jim and Joyce Cronin since 1996.
[7] At that time, the station also added the syndicated The Bob & Tom Show in morning drive.