[1][2] The station began broadcasting January 15, 1950, and ran 1,000 watts, during daytime hours only.

[7][9] It was originally owned by Boone Broadcasting Co.[9] The following year, the station began nighttime operations, running 500 watts, utilizing a directional array.

[9][10][11] In 1980, KWBG and its sister station KWBG-FM were sold to a group headed by general manager[12] Dennis Borwick for $508,476.

[16] In 1993, the station's format was changed from adult contemporary to country music.

[20][21] In 2019, KWBG received the National Association of Broadcasters' Crystal Award.