The station is owned by Larry Bostwick, through licensee LB Sports Productions.

[4][5][6] The station began broadcasting on July 4, 1981, holding the call sign KLCQ, and originally broadcast at 106.3 MHz, with an ERP of 2,400 watts at a HAAT of 330 feet.

[8] On December 28, 1987, the station's call sign was changed to KDAM.

[20][21][22] By 2005, the station had begun airing a classic hits format.

[6] In 2017, KWBZ adopted a country music format, ending the simulcast.