KWKA (680 AM) is a radio station licensed to serve Clovis, New Mexico.

The station is owned by Rick Lee Keefer and David Lansford, through licensee Zia Radio Group LLC.

[2] The station was assigned the KWKA call sign by the Federal Communications Commission.

[3] This radio station was founded by Norm Petty, producer for Buddy Holly and the Crickets and The Fireballs.

The call sign KWKA was requested by Petty after a conversation with Beatle Paul McCartney, who said one of his favorite American radio stations was KWKH, in Louisiana.