The station is owned by Alpha Media and it has a classic country radio format with news, sports and farm information features.

It is located in an area of high ground conductivity, which makes the 540 signal audible in parts of Iowa, Missouri and Nebraska.

In addition, songs recorded by local and Midwest country artists that did not necessarily gain nationwide exposure are also featured.

On Sunday mornings, KWMT mixes Christian-related programming with Southern gospel music, featuring recordings from both current and classic artists.

It also provides extensive agriculture-related programming, with farm markets, and advertising from area auction barns throughout the day.

During the spring planting and fall harvest seasons, the station's "Feed the Farmer" promotion offers farming families from the listening area an opportunity to be featured and have a catered meal provided to them by a local restaurant.