KWWF opened on December 1, 2002, with a format of infomercials, home shopping and public domain reruns.

KWWF affiliated with UPN on September 13, 2004, and the station soon gained carriage on cable systems throughout the market.

Under Equity ownership, the station's master control, located in Little Rock, Arkansas, relayed its signal via the Galaxy 18 satellite to the transmitter and area cable systems.

[1] Valley Bank, in turn, filed to sell KWWF to an ownership group connected to Fusion Communications in August.

"[4] While the DTV Delay Act extended this deadline to June 12, 2009, Equity applied for an extension of the digital construction permit, in order to retain the broadcast license in case the station went dark.

On August 8, 2013, the station's owners filed a Notification of Suspension of Operations / Request for Silent STA with the FCC.