It airs soft adult contemporary[3] music to fill time between local business advertising features.

The advertising features often include live on-site broadcasts or telephone "interviews" with local business operators.

[5] A group of long-time Watertown area radio veterans acquired this license to form a new station in 2009.

The station was assigned the KXLG call letters by the Federal Communications Commission on April 14 of that year.

[1] In September 2009, the station was moved to Watertown, South Dakota (licensed to Milbank) and flipped to the current adult contemporary/local advertising feature format.