It airs an oldies format and is owned by KXO, Inc. Its studios and offices are on Main Street in El Centro, along with sister station KXO-FM 107.5.

On November 11, 1928, with the implementation of the Federal Radio Commission's General Order 40, the station was assigned to 1200 kilohertz with a power of 100 watts,[4] and at the same time changed call letters to KXO.

[5] (In Southern California, the only three-letter stations that remain, apart from KXO, are KFI, KHJ and KNX in Los Angeles and KGB in San Diego.

After the North American Regional Broadcasting Agreement (NARBA) took effect in 1941, KXO moved to 1490 kHz.

KXO, Inc. received permission from the Federal Communications Commission to build a TV station, KXO-TV (channel 7).