The film stars Pandiarajan, Sangita, Vadivelu, Kovai Sarala, R. Sundarrajan and Rekha.

He is upset that he cannot find grooms for his daughters unless he is ready to offer them at least forty sovereigns of gold each.

Indira insists that she has to meet her groom personally to find whether he is a proper match for her, and only she will accept him.

The three women suffer mentally amidst son only loving father, selfish brother and greedy husbands who care least about any of the feelings of the daughter or sister or wife.

They vent out their frustration and anger on their respective wives and compel them to bring money from their parents' home.

An unexpected twist comes when her son cunningly tries to inherit all the properties in his name, taking advantage of his father's blind love, shocking Meenakshi.

Sadagopan slowly realizes his son's true colors and the mistake he did with the marriage decision of his three daughters.

Indra, Lakshmi and Sundari file a petition in court for a rightful share of their father's property, further angering their brother.

However, on advice of his father-in-law, he pretends to come to a smooth agreement with them that he will spend the money for their sister's wedding in exchange for the signature of withdrawing the case and forgoing their rightful share of their father's property.

[3] The Hindu wrote "Known for dealing, with an expert touch, middle-class family stories, director V. Sekar comes up trumps in Tiruvalluvar Kalai Koodam's Kaalam Maari Pochchu.

This time three married couples are the central figures in his story, for which he has also written the screenplay and dialogue, the director excelling in the last mentioned department also.