The days, when plain areas of Pakistan are hot and humid, tourists are enjoying cold weather in Kalam and the tent village; Mahudand.

[2][3] The festival is organized by the Khyber Pakhtunkhwa Tourism Department in collaboration with the Pakistan Army.

To promote tourism and celebrate restoration of peace in Swat after three years of militancy (2007-2009), the first summer festival was organized in 2010 by the joint venture of the Pakistan Army and Swat Hotels Association in collaboration with the Provincial Reconstruction, Rehabilitation and Resettlement Authority (PaRRSA).

To provide recreation to the participants, multiple activities are arranged during the week-long festival.

Paragliding, handicraft display, Jeep rally, Cycling, Canoeing, Cultural shows., and Music concerts are the glimpses of the festival.