It is located approximately 3 km northeast of the busy resort of Laganas, although despite the close proximity it maintains a much more relaxed atmosphere than its neighbour.

It has experienced rapid growth in recent years, due to the growing influx of tourism with the number of charter flights to the area increasing twentyfold between 1983 and 1993.

The beach at Kalamaki is also a nesting place for the endangered loggerhead sea turtle.

As a consequence, the Greek government declared the beach as part of the National Marine Park of Zakynthos.

The Greek parliament had previously protected the area through the development of legislation in 1986.