Between 1998 and 2014, journalists such as Sasho Dikov, Lili Marinkova, Yulian Vuchkov, Margarita Mihneva and others had been working in the channel.

In late 2013, the channel received a major rebrand for the first time since its creation and began broadcasting news bulletins every hour.

In February 2020, Kanal 3 became part of BSS media group, related to the politician Delyan Peevski.

In 2015, Peevski attempted to buy the channel but due to a public outrage the deal wasn't finalized, even though it was approved by the Commission on Protection of Competition.

[2] On December 14, 2020, Kanal 3 ceased broadcasting news and until its closure, started airing reruns of its regular programs.