[citation needed] Kanal 77's principles are quick and timely information to listeners, diversity in the programme, as well as objectivity and impartiality towards the choice of events of the day.

Radio Kanal 77's programming scheme includes the production and broadcast of programmes from the economic, political, social, music and sports fields, non-commercial programmes, contact and entertainment shows.

[citation needed] This way of accessing Channel 77 has so far proved successful and is seen by research conducted by agencies such as Strategic Marketing, IRI, Broadcasting Council, etc.

According to opinion polls conducted by SMMRI, Brima Galup and Idea International, Radio Channel 77 has the best rating among listeners and is the number one news radio in North Macedonia.

[citation needed] One channel 77 news release has an average of about 110,000 listeners, which is equal to 10% of the population at any time.