[3][4][5] It has called “ perhaps the best-known Japanese workwear brand on the planet.”[6] Kapital operates 13 stores across Japan, and is sold in select retailers globally.

[8] The "Kapital" name originates in the company's founding in Kojima District, Okayama, an area known as Japan's "Denim Capital".

Combined with its expertise in high quality denim manufacturing, the brand began to branch out into more niche areas of the fashion industry, and carved out a reputation for eclectic artisan designs.

[12][13][14] The brand further began experimenting in the 2000s with natural and synthetic dyes, cut and sew garments, hand overstitching, bandanas, as well as creating more than just denim bottoms with tops, outerwear, footwear, and accessories.

[6][21][22] Kapital specializes in multiple traditional and artisanal garment manufacturing techniques, such as sashiko, boro, quilting, patchwork, distressing, mending, cut and sew, and appliqué.