[9][10] According to Can Okan, founder and CEO of Inter Medya, the international distributor of the series, "words are useless when talking about the success of Kara Sevda".

[12] During its broadcast in the United States through Univision, it became the most watched foreign soap opera and the Turkish series with the highest audience.

[16] Kemal Soydere is the son of a middle-class family; Nihan is the daughter of wealthy socialites Önder and Vildan Sezin, and also has a twin brother Ozan whom she loves dearly.

Önder's business is slowly falling apart, and unable to give up her luxurious life, her mother Vildan pushes Nihan to marry Emir Kozcuoǧlu, who's infatuated with her.

He isolates himself in his work and one day, following his actions to help in an accident at the mine, Kemal is promoted and assumes a position of power in the company.