After signing the letter of intent for cooperation between project partners, the first Karlovačko beer with Croatian barley was launched on the market in February 2015.

With this project, they wanted to ensure the sustainable domestic production of the key ingredient in order to influence the development and support of the local economy.

HEINEKEN Hrvatska encourages responsible consumption of alcohol and by various campaigns aims at making it aspirational, at the same time promoting zero tolerance for underage drinking.

They implement project "For Responsible Youth" and they wanted to contribute to raising awareness, educating the public on this issue, and to have a positive impact on young people.

Martinović died on 19 March[4] and although he was also a retired worker from the brewery, it was only after his death that Monique Peters, President of the Board, expressed sympathy to his family.