[6] At 14, Elizarova was spotted by a modelling scout in her hometown,[citation needed] after which she appeared on the cover of Jalouse and starred in Russian television commercials and campaigns for brands including Pepsi, Kirin, La Forêt and Sok Dobriy.
Clients and photographers Elizarova has worked with include Ellen Von Unwerth, Rankin, Kim Knott, Comme des Garçons, Guy Laroche, Kirin, Laforet, Calvin Klein, Chanel, Valentino, Versace, Ines Valentinitsch, Etienne Aigner, Karen Walker, Preen, Jasper Conran, DSquared², Ghost, Avon, Shu Uemura, Swarovski, New Look, Miss Selfridge, Fornarina, Victoria's Secret, Made by Niki, Babyliss, Trevor Sorbie, L'Oréal, and Wella.
[1][10][11] Campaigns since 2010 include Esprit, Triumph, GHD, Toni & Guy,[12] and launching George Davies' luxury fashion brand GIVe.
[19][20] Elizarova has fronted and creatively consulted on campaigns for Max Studio in its Spring/Summer 2012, Fall/Winter 2012 and Spring/Summer 2013 seasons supported by fellow brand models Erin O'Connor, Suki Waterhouse, and Victoria Zuban.
[21][22][23][24] In 2015, Elizarova appeared with Sam Claflin fronting the On Arrival campaign for Ciroc and featuring in advertising shot by celebrated photographer Mario Testino.