[7] Kawaii metal gained international popularity in 2014, when the group Babymetal uploaded a song to Youtube called "Gimme Chocolate!!
"[8] Angelica Wallingford of City Times opined that Babymetal's eponymous debut album had pioneered the kawaii metal musical genre.
[10] While discussing Babymetal, The Sydney Morning Herald's Rob Nash stated that the genre consisted of "sugary pop melodies over thrash metal".
"[13] Discussing Ladybeard, and Ladybaby, Jake Cleland of The Sydney Morning Herald defined the genre as "saccharine pop with his heavy metal growling".
[14] Alex Weiss of Paper defined the genre as "hard rock with sugary sweet pop hooks".