Roll Safe

Roll Safe is an Internet meme in which British filmmaker and actor Kayode Ewumi, while portraying the character Reece Simpson (also known as Roll Safe) in his own web series Hood Documentary, is seen tapping his finger on his head.

The images are used, often with joking caption, to mock poor decision-making and failures in critical thinking.

A common format being "You can't X, if there is no Y" [1] The episode was published in June 2016 and, months later, was used as a reaction image by some British Twitter accounts.

In late January 2017, its popularity increased drastically, especially on the Black Twitter community.

[4] It was included on many best 2017 memes lists, including Thrillist,[5] Complex,[6] BuzzFeed News,[7] The Daily Dot,[8] Insider,[9] BBC News,[10] PCMag,[11] Washington Post,[12] PopBuzz,[13] and MTV UK.