Keep was developed by the company Beijing Calories Technology, which was founded by the college student Wang Ning.

Keep is an app created by the company Beijing Calories Technology Co Ltd[3] which was founded in 2014 by Wang Ning, a college student in his fourth year.

[4][5] Wang said his motivation for creating the app stemmed from his losing 20 kilograms (44 lb) after he developed an exercise regimen through online research.

[7] Keep provides users with fitness videos and an e-commerce store where they can buy exercise equipment through WeChat Pay and Alipay.

[10] To make users more committed, it uses "daily bonus, self-evaluation, and [a] personalized fitness plan recommendation".

[14] The company opened the brick-and-mortar gyms with the goal of nurturing brand loyalty by having online users start in-person relationships.

[4] When Apple Inc. CEO Tim Cook travelled to China on 21 March 2017, he visited Keep's office in Beijing and praised the company for reaching 80 million downloads.

[15] Keep's four streams of revenue are sporting goods, advertising, its Keepland gyms, and app membership.