Keep It in the Family is a British game show that aired on ITV from 26 October 2014 to 19 December 2015 and was hosted by Bradley Walsh.

Two families of four participate in a series of rounds for the chance to win prizes, including a family holiday.

The rounds feature family members nominated for routines, dressing up as TV characters and trying to guess phrases based on clues given by grandmothers.

[3] Celebrities appear in the show and may be dropped down a trapdoor depending on the prizes chosen by the contestants; these celebrities include those known for The X Factor, Coronation Street, and Britain's Got Talent.

[3] The Guardian said that although the show "shouldn't work", it was well-suited to the presenter, calling Walsh "a virtuoso of amiable schtick".