"Keep On Loving You" is a ballad written by Kevin Cronin and performed by American rock band REO Speedwagon.

[6] Ultimate Classic Rock critic Matt Wardlaw rated it REO Speedwagon's all-time greatest song.

He recounted: I walked into rehearsal and sat down at the piano, which I rarely do because I'm a guitar player, and started playing "Keep on Loving You."

Everyone kind of got it and sure enough, Gary [Richrath] went over, plugged in his guitar and started playing power chords to this little love song I wrote.

The next thing we knew, it was a number one record and everyone was calling it a power ballad and acted like we had this strategy for success that made this song happen when really it was just an accident.

Finally, though, Gary [Richarth] plugged in his Les Paul to a giant stack of Marshalls and started playing something.

[10] It was framed by a scene of Kevin Cronin talking about his relationship troubles with a female psychiatrist and contained a shot where a woman picked up a telephone connected to Gary Richrath's guitar, referencing the live version of "157 Riverside Avenue.