[1] The film was selected as the Georgian entry for the Best Foreign Language Oscar at the 85th Academy Awards, but it did not make the final list.

[2] The script was the winner of 2010 GNFC competition of debut full-length feature films and went on to be the most successful release in Georgia of 2012, also enjoying a theatrical run in French cinemas.

Tragic tales of war and poverty are woven in to entertain the audience using the very real tragedies that have befallen the contestants with also the paparazzi and sexual favors entering the mix as well.

As conflicts heighten, the competition gradually turns sour behind the scenes with Otar eager to maintain complete control by bullying and humiliating anyone failing to fall in line.

Writer and director Rusudan Chkonia was inspired to write the film after meeting a woman who had been dragged through a humiliating and somewhat questionable beauty contest and the stories she shared.