Good sales resulted in the purchase of a larger factory in 1913, but under-capitalization caused Keeton to lose control of his company to new investors.

A Keeton driven by Bob Burman participated in the 1913 Indianapolis 500 but caught fire and retired on the 55th lap.

[1] The 1913 Keeton "Six-48" was a six-cylinder five-passenger tourer with left-hand steering, 12½ in (31.75 cm)-diameter[2] electric headlights, starter, and horn.

[3] There were four forward speeds, speedometer, and the choice of wire spoked wood wheels.

Keeton also offered the five-seat Riverside Tourer and Meadowbrook Roadster at $2,750, the Tuxedo Coupé at $3,000, with a chassis price (suitable for custom coachwork, typical of the likes of Rolls-Royce or Pierce-Arrow at the time) of $2,250.