Initially, privatisation is met with extreme employee industrial action for several months.
Once the employee unrest dwindled, the company entered into an agreement with CEAT to set up a joint venture in 1993.
The company moved to meet the total domestic demand for bus and truck tyres which would save LKR11 billion in foreign exchange through import substitution.
[5] The joint venture company exported tyres to Asian, African and South American countries.
CEAT ranked 38th most valuable brand in Sri Lanka, up by ten positions from last year.
[10] In 2022, Kelani Tyres planned to invest LKR3.2 billion in increasing manufacturing capacity.