[7][8] Adetiba started out professionally as a radio presenter with Rhythm 93.7 FM, where she became the voice behind two nationally syndicated hit shows Soul'd Out and Sunday at the Seaside.

She started anonymously posting personal remixes online on various applications, such as Spotify and Soundcloud, under the username and tag 'hule'.

Adetiba was also a presenter on Soundcity TV and hosted Maltina Dance All for three consecutive seasons.

Other former King Women included Chigul, Taiwo Ajai-Lycett, TY Bello and Tara Durotoye.

Adetiba's most recent works are the music video direction of Waje’s "Onye", which features Tiwa Savage, Olamide's "Anifowose", "Sitting on the Throne" and Bez's R&B single "Say".