He chose to start a chicken restaurant in Coral Springs, Florida, in 1991, forming a partnership with country music singer Kenny Rogers who had previously released his own cook book.

Kenny Rogers Roasters was one of several restaurants to open in southern Florida that year, owing to the popularity of grilled chicken both in that particular market and nationwide.

[7] In December 1992, Clucker's, a minor player in the roasted chicken market, sued Kenny Rogers Roasters, claiming the chain had copied its recipes and menus.

[17] The 2008 purchase agreement allowed for[18] Nathan's Famous and Miami Subs to continue selling Kenny Rogers Roasters items in their restaurants.

[21] Despite the chain's end in the United States, Kenny Rogers Roasters continues to flourish in Asia under the ownership of Berjaya Group.

An article published by Time.com in 2011[22] reported that Kenny Rogers Roasters had grown to almost 140 restaurants across Asia, with continued expansion in Malaysia,[23] the Philippines,[24] and more recently southern China.

Effectively, Berjaya Food Berhad is responsible for establishing, operating, and expanding Kenny Rogers Roasters restaurants in Malaysia.

[27] It was also mentioned that Roasters Asia Pacific (Hong Kong) Limited has operations in other countries including the United States, Malaysia, Singapore, Indonesia, China, and the Philippines.

[29] In February 2023, Kenny Rogers Roasters opens its first flagship restaurant in Dubai, United Arab Emirates in the Salah Al Din locality.

After a branch opens in the neighborhood, Kramer cannot sleep due to its neon sign shining through his window, so he hangs up a banner to drive it out of business.

[6] The story was inspired by a real-life confrontation between a New York City branch of Kenny Rogers Roasters and a neighboring law office.