[6] In January 2024, With South Indian International Media Awards (SIIMA) completing 12 years and Celebrity Cricket League (CCL) gearing up for its 10th season, the founder of SIIMA and CCL Vishnu Vardhan Induri joins forces with Alankar Pandian of Invenio Origin, a media investment fund based out of Singapore and Dubai to launch a New Pan India Media IP called Indian National Cine Academy (INCA) along with scaling up SIIMA and CCL.

[7] The inaugural season took place in 2011 and included participation from ariyumo four teams - Chennai Rhinos, Telugu Warriors, Mumbai Heroes, and Karnataka Bulldozers.

In Season 3, the curtain raiser event was held in Mumbai on 19 January 2013 and was regarded by many as a grand affair,[11] where Salman Khan,[12] Katrina Kaif, Bipasha Basu, Prabhu Deva and many other celebrities performed.

Bollywood actor Bipasha Basu was appointed as the brand ambassador for Celebrity Cricket League (CCL) season 3, along with Kajal Aggarwal.

As per TAM, CCL was the second most viewed sporting league in the country due to its reach delivered through Colors in Hindi-speaking markets and Sun Network Channels in South India.

[17] In CCL Season 10, the first schedule took place at the UAE's Sharjah Stadium, with an introduction ceremony held near the Burj Khalifa.

However, Telugu Warriors lagged behind due to their net run rate, while Karnataka, Mumbai, Bengal, and Chennai advanced to the semifinals.