The Kampung Kerinchi project features several modern office towers, mid to high-end condominiums, as well as retail and commercial spaces.

In 2007, prior to construction, the developer carried out upgrading and landscaping works in Kampung Kerinchi, including the widening of the main access road and new pedestrian walkways, in attempts to rejuvenate and enhance the area dubbed as "unattractive".

Parti Keadilan Rakyat politician Fahmi Fadzil, who was in the running for the Lembah Pantai parliamentary seat in which the area was included in, used the name change in his election campaign to distinguish Bangsar South and Kampung Kerinchi residents.

As Kampung Kerinchi is the original name, used by Indonesian immigrants during British Malaya, he argues that the name should not be changed,[4] which caused stirred discussion on social media.

[5] Bangsar South used to be known as Kampung Kerinchi until the name was changed by the Dewan Bandaraya Kuala Lumpur in 2012 to reflect its upgraded image.