The campaign is supported by major Finnish and international artists and free condoms are distributed throughout the summer events.
The campaign is also followed through direct broadcasts by YleX radio that gains much bigger listening audiences during the festival.
In later years, Kesäkumi partnered for an additional winter event that coincides with World AIDS Day.
A major theme song is launched contributed each year by a lead artist in Finland that usually becomes a radio hit.
In some years supergroup collaborations have been formed for the songs made up of more than one major band or group of performers.