At the same time, more Young Judaeans joined the community, along with a variety of other immigrants as well as Israel Boy and Girl Scouts Federation graduates.

The kibbutz is best known for its involvement in ecological activities, mainly its partnership in the local algae factory, Algatech,[3] and its guest house and educational seminar center, Keren Kolot.

Economic cooperation with other kibbutzim in the area includes a regional date-packing plant, Ardom Computing Services, and Ardag, a large fish hatchery near Eilat.

[6] Haematococcus pluvialis has been cultivated and processed at Ketura since 1998, when the AlgaTechnologies, Ltd. company was established, for their content of astaxanthin, one of the strongest known natural antioxidant substances, considered to benefic to the immune, cardiovascular and nervous systems, to joints and muscles.

[6] Algatech, to which Kibbutz Ketura is a partner, is considered a leading company in microalgae agriculture and one of the most forward-looking innovators in the field, worldwide.

In addition to promoting awareness, recycling and opening a second-hand store, Ketura planted a community garden and operates a high-tech algae farm.

Several others have since been grown from seeds found in the Dead Sea region, including some female specimens, which are likely to one day be pollinated by material from Methuselah.