As of 2018, the newly merged conglomerate also sells sodas, juices, and other soft drinks via its Dr Pepper Snapple division based in Texas.

After regional and national expansion in the late 1980s, and an IPO in 1993, the company completed its acquisition of the brewing-machine manufacturer Keurig, Inc. in 2006, enabling rapid growth through the high-margin sales of its many varieties of single-serve K-Cup pods.

[7][8][9][10] Keurig Green Mountain became a privately held company for two years, and was an independent entity run by its pre-existing management team and a new CEO.

[17][18] To grow the business, Stiller sold the coffee to high-end restaurants and gas stations alike, and gave out free samples as he could not afford advertising.

[18] By 1993, the company had 2,400 wholesale accounts and sales of about $10 million,[18] and Green Mountain Coffee Roasters, Inc. started trading publicly, under the ticker "GMCR".

Also in 1997, a deal with Poland Spring opened the office-worker market by distributing Green Mountain Coffee to thousands of offices in the Northeast.

[29] In late 2005, GMCR reached a deal to sell its Newman's Own Organics Blend coffee in more than 600 McDonald's restaurants in New England and Upstate New York.

[24] The subsequent acquisition allowed Green Mountain to adopt a multi-brand portfolio, and multichannel distribution of brands in a variety of settings.

[32] Green Mountain also acquired the four additional Keurig licensees in 2009 and 2010:[33][34] On September 28, 2010, GMCR's stock rose to what was then an all-time high; however, the company disclosed after the markets closed that the Securities and Exchange Commission (SEC) had requested documents and data related to an inquiry into how it accounted for revenue.

[41] The company announced that U.S. regulators had inquired into some of Green Mountain's accounting practices, including revenue recognition, and the large inventory with a single vendor, M. Block and Sons, Inc.

Squirt (soft drink) was marked as one of the biggest hits of the company in Mexico, due to its famous and extended use there as a cocktail beverage to accompany tequila.

[49] In November 2012, GMCR released its espresso, cappuccino, and latte brewer, the Rivo, co-developed with the Italian coffee company Lavazza.

The minority investors in the KGM purchase included shareholders in the global coffee and tea company Jacobs Douwe Egberts, which owns Tassimo.

[9][10] Keurig Green Mountain became a privately held company, and remained an independent entity run by its existing management team, retaining its head office in Waterbury, Vermont.

"[12] In July 2018, Keurig Green Mountain acquired Dr Pepper Snapple Group in a deal worth $18.7 billion.

[88] Plaintiffs stated Green Mountain Coffee had maintained demand was high enough that no excess inventory had been produced even while production continued to increase.

[20] In 1992 it formed a Stewardship Program to promote sustainability and sound environmental practices;[20][91][92] in 1997 it pioneered the first biodegradable bag for bulk coffee purchases;[20] and in 2006 it introduced the ecotainer, a to-go cup for hot beverages made entirely out of renewable materials.

[96] The company offsets 100% of its direct greenhouse gases,[97] and prioritizes waste reduction and responsible energy use, and sustainability over the life-cycle of its products.

[109][110][111][112][113] In 2015, the company's chief sustainability officer stated that every new K-Cup spin-off product introduced since 2006 – including the Vue, Bolt, and K-Carafe cups – is recyclable if disassembled into paper, plastic, and metal components.

[114] In its 2014 Sustainability Report, released in February 2015, Keurig Green Mountain re-affirmed that a priority for the company is ensuring that 100% of K-Cup pods are recyclable by 2020.

[98][99][115][116][117][needs update] From its inception, and in tandem with its environmentally conscious outlook, Green Mountain has had a culture grounded in social responsibility, community mindedness, philanthropy, and respect for employees.

[110][128][130] In addition, the company was from its beginnings known for its long-term relationships and fair dealings with coffee-growing suppliers, and for its large percentage of farmer-direct coffee purchases.

[128] In 2002, GMCR was the first corporate investor of the non-profit micro-loan organization Root Capital,[135] and through it Green Mountain has provided millions of dollars in loans to cash-strapped coffee farmers.

[93][124][136] In 2002 Green Mountain also formed a joint alliance with the U.S. Agency for International Development, to improve the livelihoods of those in impoverished coffee-growing regions.

[128] Internally, GMCR has cultivated and maintained a flat corporate culture, where employee buy-in, enthusiasm and vision, collaboration, and input is important.

[145][147] Brian Kelley, previously chief product supply officer of Coca-Cola Refreshments, became the company's president and CEO in December 2012.

[13] The pre-existing management team, with Gamgort as its new CEO, continued to run Keurig Green Mountain as an independent entity, following its acquisition by JAB Holding Company.

[150][151] In April 2024, Tim Cofer became the CEO of Keurig Dr Pepper, while Robert Gamgort remained in the position of Executive Chairman.