Under Ashton and Sarma's leadership, the number of sponsors grew to 103, and additional labs were funded at other major universities around the world.

Once the system was developed, MIT licensed it to not-for-profit standards body GS1 and the project reached a successful conclusion.

He writes for RFID Journal, Medium and Quartz, and published a book, How to Fly a Horse with Random House in 2015.

The creation of Swallow is an attempt to show that credibility is unrelated to the quantity of Twitter followers.

[7] Kevin Ashton's scientific publications can be found in leading science and media journals: